I have been using the shoe company’s Nike+ Android app for about two weeks now to keep track of my physiotherapy progress. It’s basically a pedometer that allows you to record your runs with some added touches such as:
- how do you feel after this run (with a choice of emoticons)
- what type of run it was (indoor or road, track, trail or beach)
- which shoe you wore
- add a note
- share this run with Twitter or Facebook
The app has a clean, simple interface, however it tends to crash about 20% of the time when starting a run. It also has some trouble calculating. On Monday I went 5.25km and got awarded a “Farthest Run”. On Tuesday i went 4.3km and got awarded a “Farthest Run” again even though it was nearly a kilometer shorter than Monday. I tweeted this issue to @NikeSupport and they were quick to reply and offer suggestions and even “recalculated (my) account” within 10 minutes of me telling them my username.
There is also a music option built into the app that allows you to to “Shuffle Library” or choose a “Playlist”. I have not yet been able to either create a playlist or load an existing playlist. There is also the option to “Select a PowerSong” which I have done, but I have not been able to figure out how to play it. The music player component of this app needs some definite attention as it is currently failing.
The app also integrates with your online Nike+ account and you are awarded “NikeFuel” for each activity. Exactly what is NikeFuel? According to Nike, it is “the ultimate measure of your athletic life“. I thought it was going to lead to earning points for purchasing Nike gear, but no, it is just a marketing gimmick. And a poor one at that. I’m sure a lot of people think that NikeFuel is similar to AirMiles and feel let down when they find out it more like Apple’s imaginary “Retina Display”. It would have been better for Nike to just leave out the NikeFuel. Nothing worse than making your customers feel scammed when they’re not even being scammed.
