It’s not unheard of, or even rare, nowadays in this world of clicks and impressions and maximizing the online ad revenue of every single pixel. But that doesn’t make it excusable.
Today in The Ottawa Citizen, smack dab in the middle of an open letter titled “Fear-mongering shows contempt for a politics of mutual respect”, was an ad by Christianity.com justifying the genocide and apartheid currently underway in Palestine. It is promoting the very “wedge politics” and “fear-mongering” that the letter is denouncing.
Mind you, it only showed up when I read the letter on my phone, but was not there when I checked it on my PC.
The letter is not about what is happening in Israel and Palestine, and it is safe assume that it hit upon some keywords that Christianity.com was hoping to attract: fear-mongering, Harper, barbaric practices, etc.
Still, that does not absolve the news outlet of responsibility. Unless it was intentional. Then that, of course, is a different matter altogether.
Here’s a shortened screenshot of the letter: